Jockey Sponsorship

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Jockey Sponsorship May 7, 2023 8:34:41 GMT -5

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www.sportsbusinessjournal.com/Daily/Issues/2023/05/05/Marketing-and-Sponsorship/duracell-kentucky-derby-sponsorship

I wondered about the jockeys wearing Duracell pants in the derby. Seems like a very strange partnership. The article doesn't mention if they get free product or not.

merasmag UpInClass Member Posts: 3,211	Jockey Sponsorship May 7, 2023 12:40:22 GMT -5 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by merasmag on May 7, 2023 12:40:22 GMT -5 didn't they have horselets in their ads at one time?
	Never tell me the odds-han solo, the empire strikes back

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Jockey Sponsorship May 7, 2023 13:02:53 GMT -5

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For context

www.bloodhorse.com/horse-racing/articles/253287/jockey-mejia-gets-10-year-ban-for-electrical-device

It's kind of like the American Dental Association sponsoring NHL hockey or NASCAR carrying ads for prepaid funerals.

Last Edit: May 7, 2023 13:03:54 GMT -5 by Deleted

merasmag UpInClass Member Posts: 3,211	Jockey Sponsorship May 7, 2023 13:07:41 GMT -5 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by merasmag on May 7, 2023 13:07:41 GMT -5 lol...i did a quick google search and couldn't find the commercial but people on fb show up as saying their horselets run like the energizer bunny...r u mattress mack?
	Never tell me the odds-han solo, the empire strikes back